BROADSOFT INTRODUCES INDUSTRY'S FIRST COMPLETE SERVICE DELIVERY AND CREATION PRODUCT SUITE FOR ENHANCED TELEPHONY SERVICES
BroadWorks(TM) Gives Service Providers Strategic Tools to Rapidly Offer Targeted Telephony Services for Expanded Market Penetration And Reduced Customer ChurnGAITHERSBURG, Md., March 13, 2000 - BroadSoft, Inc., today announced the industry's first complete service delivery and creation system designed to enable integrated communications providers (ICPs) to offer their customers a rich set of user-friendly enhanced telephony services. BroadWorks can interoperate with both the legacy circuit-switched Public Switched Telephony Network (PSTN), for implementation today with minimal infrastructure changes, as well as packet-based networks including IP and ATM. BroadWorks' service delivery system includes a rich set of business options such as call waiting, voice mail, conferencing, auto-attendant and follow-me-anywhere services that can allow service providers to quickly enter new markets. Its service creation system is an open, standards-based service creation platform that enables the development of custom services which can be created by BroadSoft, the service provider, or even third-party developers. Transport-independent, BroadWorks functions independently of the underlying network infrastructure and operates with legacy and emerging networking technologies including IP, ATM and TDM. BroadWorks is offered as a turnkey system for rapid deployment. Spana hotelBroadWorks utilizes an integrated web server to simplify initiation, use and management of services for the end-user, the system administrator and the service provider. BroadWorks has an intuitive web interface that allows customers to easily manage their own services - even the most complex ones. For example, if a user wants to selectively forward calls from an office phone to a cell phone, it can be done with a few clicks on a web browser. Previously, with Class 5 Centrex services, such a service would require a highly complex and time-consuming procedure for both the user and the provider. alberghi a Leuven"BroadWorks is designed to enable service providers to rapidly create and deploy new, targeted services that are easy to use and affordable," said Michael Tessler, founder, president and CEO of BroadSoft. "With a single platform, service providers can begin offering differentiated services today, and use the service creation component to add new ones in the future. Such service packages will be a key factor in the generation of revenues and reduction in customer churn." BroadWorks' extensive list of services offers providers a flexible and cost-effective means of entering new markets with targeted communications packages for vertical markets. With the first release of BroadWorks, providers will be able to give their customers solutions that address personal and group productivity, administration and front office support including: personal and group directories; personal and group option configuration; messaging, conferencing, accounting, corporate directory and auto attendant services. ITL Metro, a leading ICP offering its customers local, long distance and data services, will use BroadWorks as it expands its enhanced local service offerings. BroadWorks will be integrated into ITL Metro's existing Class 4 network as an alternative to Class 5 switches for providing enhanced local exchange services. "ITL Metro recognizes that our customers have more choices today than ever, and we needed a way to effectively compete in a crowded market. Our selection of BroadWorks was a strategic decision, critical to our CLEC expansion," said Joel Eisenberg, president and CEO of ITL Metro. "We believe that it is the best solution available to allow us to offer the services we need to attract and retain customers." (Please see related release on ITL Metro, March 13, 2000.) "As the service provider marketplace becomes more and more competitive, the need to differentiate becomes a requirement instead of an option," said Frank Dzubeck, principal, Communications Network Architects. "The ability to deliver new telephony services to their customers is a prime example of this requirement. BroadSoft delivers that requirement through a new, innovative and invaluable capability - an Enhanced Services Server. It is the first services layer product that will enable service providers to immediately generate new revenue through the BroadWorks suite of traditional and new telephony features and services, as well as allowing for the development of new services and features as their customers' needs and requirements evolve." BroadWorks is an open system that can interoperate with other network elements and business applications for a rich set of integrated services without lengthy and expensive proprietary development. Examples of services and devices with which BroadWorks can interwork includes mobile and wireless devices; personal directory assistants; voice mail, email, fax servers, video conferencing; current and emerging call control protocols; Internet/web and other public directories; and billing and customer care services. In a related announcement, BroadSoft strengthened its partnership portfolio today with the announcement of an alliance with Portal Software, which will integrate their billing and management tools with BroadWorks. (Please see related release on Portal Alliance, March 13, 2000.) BroadSoft has announced partnerships with many other vendors supporting next-generation communications services including Merlot Communications, PingTel, SALIX Technologies, Sonus Networks and Tollbridge Technologies. BroadWorks is entering customer trials this quarter, with general availability in Q2. Pricing begins at $300,000. ABOUT BROADSOFT BroadSoft is the leading provider of service delivery and creation systems for next-generation communication networks. BroadSoft's mission is to enable rapid and economical design and deployment of powerful enhanced services to business and residential customers on an open, hardware-independent software platform. Founded in 1998, BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and at www.broadsoft.com. A founding member of the International Softswitch Consortium (www.softswitch.org), BroadSoft is privately held and funded by Bessemer Venture Partners (www.bessemervp.com), Charles River Ventures (www.crv.com), and Columbia Capital Corporation (www.colcap.com), all leading venture partners in the communications and software industries. BroadSoft(TM) and BroadWorks(TM) are trademarks of BroadSoft, Inc. Other trademarks are the property of their respective holders. hotels in GentTollBridge and TollVoiceTM are trademarks of TollBridge Technologies, Inc. All other service marks and trademarks are the property of their respective owners. |
