TOLLBRIDGE SHOWCASES FIRST-EVER ON-SCREEN-TELEPHONY TECHNOLOGY AT THE WESTERN CABLE SHOW
Leading Broadband IP Telephony Provider Demonstrates Cable-Based Interactive Telephony Service and Subscriber Provisioning The Western Show
TollBridge Location: Hall D, Booth #2013 ANAHEIM, Calif., Western Show (November 27, 2001) - TollBridge Technologies, the premier IP telephony gateway supplier for multiple systems cable operators (MSO) worldwide will demonstrate the first IP-based interactive on-screen-telephony (OST) interface at the Western Show, November 27th to 30th. By using the television as the telephony interface, TollBridge Technologies will allow cable service providers to deliver the first truly interactive On-Screen-Telephony application to let users make, receive and manage phone calls from their TVs. Using the latest in standards-compliant integrated consumer devices, client/server platforms, and IP Telephony Gateways, TollBridge Technologies will offer this real-time telephony interface for MSOs to provide to their subscriber customers via a standard cable TV setup. "This demonstration is an excellent way for us to show both MSOs and their subscriber customers how TollBridge is delivering the next-generation VoIP service that can implemented in today's environment in a much more exciting and visual way than common telco service. The OST demonstration enables cable providers to visualize what voice services could actual look like to their end consumer," said Gary Tauss, CEO of TollBridge Technologies. The OST demonstration will show cable providers how their customers can make and receive voice calls or access their voice-mail using a feature rich graphical user interface. Caller-ID, Voice Mail, Do-Not-Disturb, Tele-pages and dynamic service provisioning are all controlled via the TV screen and as easy to use as a remote control allowing MSO's to offer flexible and cost-effective service packages above and beyond basic voice. To date, current broadband telephony offerings utilize expensive computerized CPE equipment or proprietary broadband telephones to deliver computer telephony integration. The TollBridge OST approach combines common MTAs and set-top boxes, standard telephones and carrier class service. By bridging the gap between DOCSIS (Data Over Cable Service Interface Specification) cable networks and existing telephone networks, TollBridge's TB300 IP Digital Terminal (IPDT) gateway can deliver toll-quality voice services to cable subscribers. Working in conjunction with the TB300, OST has the potential to contribute more new revenue per subscriber to the MSO than any other service, and will significantly reduce subscriber churn. For a minimal investment, MSOs can offer second line services to a 200,000 subscriber region, These investments will allow MSOs to tap into a market that is expected to grow to $6.5 billion in 2005, according to a recent Cahners In-Stat study. "MSOs see the revenue potential from providing subscribers with premium telephony features and flexible provisioning options. OST demonstrates how these features and options make cable telephony a 'must-have' for subscribers," added Tauss. About TollBridge Technologies Founded in March 1998 and located in Santa Clara, Calif., TollBridge Technologies is the market share leader providing voice-over-broadband solutions for service providers, with more than 40,000 lines in active commercial use. TollBridge carrier-class solutions enable Multiple Systems Operators (MSOs) and other carriers to deliver cost-effective, toll-quality voice and integrated data services to small business and consumer markets over any broadband access technology including cable, DSL, and wireless networks. TollBridge and TollVoice are trademarks of TollBridge Technologies, Inc. All other service marks and trademarks are the property of their respective owners. | 
